Owner Be a Hero Australia Ltd

Service IP Gateway Patent & Trademark Attorneys PO Box 1321 Springwood QLD 4127

Filing Date 28 September 2007

Class 35 Sale and distribution (not being transport services) of all of the following goods: electrical and electronic apparatus and instruments, navigation instruments, apparatus and instruments for recording, reproduction, transmission ordelivery of sound and/or images, parts, fittings and accessories for all of the aforegoing goods, pre-recorded media for reproduction, transmission or delivery of data, sound and/or images including magnetic and optical data media and carriers, cassettes, tapes, records, photographic and cinematographic film, cards, recording discs including magnetic discs, optical discs, compact discs, floppy discs, CD-ROMs, DVDs, and other data storage devices, encoded cards and discs including magnetically encoded cards and discs, cards and disks incorporating integrated circuits, covers, bags cases and holders for all of the aforegoing goods, publications and recordings in electronic form including those sold and distributed on-line, including electronic books, electronic and multimedia publications, audio, audiovisual and interactive media, downloadable digital content, including sound and/or images provided by downloading and/or streaming from computer and telecommunications networks, including the Internet and the world wide web, ring tones and other content for mobile communications devices, pre-recorded educational, teaching and course content and materials in electronic or downloadable form, pre-recorded educational, teaching and course content and materials in electronic or downloadable form together with manuals and other printed materials for such goods sold as a kit, computer software and programs, and manuals for such goods sold as a kit, teaching apparatus and instruments, electronic pens, magnets including decorative fridge magnets, protective clothing, protective shields, goggles, glasses and visors, optical apparatus and instruments, sunglasses and spectacles, anti-glare glasses, anti-glare visors, anti-dazzle shades, goggles and visors, parts, fittings and accessories for the aforegoing goods, including lenses for optical goods, frames, cases, chains, cords and straps and lanyards for the aforegoing goods, precious metals and their alloys, goods of precious metals and their alloys, imitation precious metals, or coated therewith, not included in other classes, precious stones, jewellery including earrings, necklaces, amulets, brooches, rings, costume jewellery, charms, trinkets (jewellery), ornaments, ornamental pins, cuff links, precious stones and semi-precious stones, horological and chronometric instruments, watches and clocks and parts thereof, jewellery cases, boxes and pouches, trophies, medallions and badges of precious metal, precious metal alloys, or coated therewith, souvenir and novelty badges for wear of precious metal or precious metal alloys, or coated therewith, keyrings, key chains, key tags and key fobs, paper, cardboard, fibreboard, and goods made from these materials, packaging of paper, cardboard, fibreboard, and goods made from these materials, printed matter, printed publications, travel guides and tour guides, road atlases, maps, books and booklets, brochures, catalogues, leaflets, magazines, periodicals, instructional, educational and teaching materials including manuals and handbooks including parts and service manuals for motorcycles, packaging and packaging materials, wrapping, bags including merchandise bags, garbage bags, paper towels, tissues, toilet paper, paper table linen and table covers, serviettes, napkins, coasters, office requisites, binders, folders, stationery including school stationery sets, memo pads, note pads, exercise books, school books, colouring books, line art colouring boards, writing instruments, pencil cases and other cases for writing instruments, erasers, calendars, posters, banners, business card holders, credit card and cheque book covers, cards including greeting cards, postcards, collector cards and trading cards, autograph albums, photographs and photographic transparencies, prints and pictures, photograph albums, folders for photographs and prints, stands for photographs and prints, pictures (framed or unframed), stamps, stickers including bumper stickers and transfers, decals, removable tattoos, badges of fibreboard, cardboard and paper, flags and wind socks made from paper, puzzles, non-textile labels, novelty items and souvenirs made predominantly of paper, teaching materials (except apparatus), goods of leather, animal skins and hides, and imitations thereof including briefcases, attache cases, back packs, bags including travelling bags, school bags, book bags, all purpose sports bags, tote bags and carry bags, wallets, purses, household or kitchen utensils and containers (not of precious metal or coated therewith), tableware (other than knives, forks and spoons) including plates, drinking vessels such as cups, glasses and mugs, glassware, porcelain and earthenware, insulated flasks, bottle holders, bottle coolers, bottle holders of insulating materials, bottles and cans, bottle openers, cup holders, trays, combs and sponges, brushes, glassware, porcelain and earthenware, textiles and textile goods, manchester including bed linen, bed and table covers, towels, badges of fabric or textile material, badges of common metals, their alloys or coated therewith, souvenir and novelty badges for wear (not of precious metal), clothing, clothing and fashion accessories including belts, ties, scarves, gloves and mittens, decorative straps (clothing), money belts, sweat bands, footwear including socks, shoes, boots, sandals, flip flops, thongs, slides and slippers, parts of footwear, headgear including hats, caps, beanies, bandanas, peaks and visors, dressmakers articles, badges (other than of metal), lace, embroidery, ribbons and braids, trims, buttons, pins, artificial flowers, clothing accessories including buckles, sporting and gymnastic goods, toys, games and playthings, remote control toys and devices, board games, coin operated games, coin operated games, self contained apparatus and instruments for playing games including mechanical games, electronic games, computerised games, battery operated games, games that are portable games that include a built-in display, games that include a built-in program, games that receive one or more programs, hand held portable self contained apparatus and instruments for playing games, puzzles including jigsaw puzzles, targets, yo yos, spinning tops and other spinning toys, flying discs and saucers, playing cards, dolls, action and play figures, dress up articles, puppets, plush toys, soft toys, toy masks, balloons and balloon weights, mobiles, kites, novelty items and souvenirs, artefacts, wind chimes, Christmas decorations and Christmas novelty items, novelty light emitting articles and luminous novelty items including necklaces, electronic novelty items and souvenir items, parts, fittings and accessories for all of the aforegoing goods, food products and beverages, medications, medical and first aid supplies (including (but not limited to) all the aforesaid goods provided online, and/or by way of the Internet, the world wide web and/or via communications networks); advocacy being promotion and lobbying on charitable issues; loyalty programs; discount and incentive programs, advertising and promotional services in this class; promoting the goods and services of others by means of offering discounts; schemes which offer discounts, points or other incentives on hotels, motels, inns, resort accommodation, restaurants, car rentals, cruises, air fares, holiday, travel and tour packages; business management, organisation, operation, and supervision of charitable incentive schemes and promotional services in connection therewith; promotion and marketing of holiday, travel and tour packages, entertainment, sporting, charitable and cultural activities; franchising services; publication and dissemination of publicity material

Class 36 Charitable fundraising services; fundraising services including fundraising for education, training, entertainment, sporting, charitable and cultural activities,and building programs; financial sponsorship of education, training, entertainment, sporting, charitable and cultural activities, and building programs