Owner Alliance Data Systems Corporation

Convention US 26 October 2006 77/030,358

Service Clayton Utz PO Box H3 AUSTRALIA SQUARE NSW 1215

Filing Date 19 December 2006

Class 35 Business marketing consulting services; business marketing data analysis and modeling services; preparing and analyzing mailing lists for others; direct marketing advertising services for others; response management services; marketing response analysis services, namely, measurement, analysis and assessment of the responses and effectiveness of marketing, sales and advertising campaigns, and providing reports and recommendations regarding such campaigns; marketing campaign management services; web site analytic services, namely, assessing and analyzing web sites and web site usage for effectiveness in attracting and retaining customers; order fulfilment services, namely, receiving, assembling, selecting, packaging, consolidating and preparing merchandise and marketing collateral orders for shipment; distribution of paper and electronic business forms; copy services for others; advertising agencies; marketing agency services, namely, marketing plan audit and analysis, marketing plan development, and marketing plan execution and reporting services; marketing consultation and development services for the management of marketing systems; providing marketing databases for the financial industry; tracking and monitoring of goods for others; business consulting services, namely, providing customer loyalty and promotion programs; business consultant services for direct marketing programs of others; direct marketing services, namely, distribution of paper and electronic business forms

Class 42 Database development and management services; computer services, namely, designing and implementing web sites for others; custom design services for the direct marketing programs of others utilizing computer-generated information; design and creating of paper and electronic business forms; creative design for others, namely creating and designing forms, logos, publications and marketing collateral for use in business operations, marketing and advertising