Owner Strategic Marketing And Research (SMR) ACN: 008817043

Service Strategic Marketing And Research (SMR)

Class 41 A 12 month business assistance programme aimed at SME's which focuses on review, plan, implement and forecast; the review stage comprises of business owner interview, staff interviews, market research with the top 20 clientele and phantom shop; the plan stage comprises of a business plan; the implementation stage works on six modules, smart culture, smart teams, smart systems, smart sales, smart profit and smart future; each of these modules contain excercises for the CEO and staff to undertake to install greater clarity around communication, business systems, cash flowing and productivity; the forecast stage is the marketing plan which then sets the future path of the business including a 12 months advertising and promotions plan; the smart business programme provides a consultant that overseas the implementation of the smart business programme and is on site one day per month to ensure the implementation phase; each of the these components are supported by templates and lesson plans