Using the utility of configurations in ad serving decisions

Details for Australian Patent Application No. 2006263687 (hide)

Owner Google, Inc.

Inventors Varian, Hal; Patel, Amit

Agent Spruson & Ferguson

Pub. Number AU-B-2006263687

PCT Pub. Number WO2007/002784

Priority 11/169,323 28.06.05 US

Filing date 28 June 2006

Wipo publication date 4 January 2007

Acceptance publication date 16 September 2010

International Classifications

G06F 17/30 (2006.01) Digital computing or data processing equipment or methods, specially adapted for specific functions - Information retrieval

G06F 7/00 (2006.01) Methods or arrangements for processing data by operating upon the order or content of the data handled

G06Q 30/00 (2006.01) Commerce, e.g. marketing, shopping, billing, auctions or e-commerce

Event Publications

21 February 2008 PCT application entered the National Phase

  PCT publication WO2007/002784 Priority application(s): WO2007/002784

16 September 2010 Application Accepted

  Published as AU-B-2006263687

20 January 2011 Standard Patent Sealed

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