Method, system and computer program product for measuring and tracking brand equity

Details for Australian Patent Application No. 2005279632 (hide)

Owner University of Technology, Sydney Australian Graduate School of Management

Inventors Devinney, Timothy; Louviere, Jordan J.

Agent Griffith Hack

Pub. Number AU-A-2005279632

PCT Pub. Number WO2006/024108

Priority 2004905015 02.09.04 AU

Filing date 2 September 2005

Wipo publication date 9 March 2006

International Classifications

G06Q 10/00 (2006.01) Administration, e.g. office automation or reservations

Event Publications

19 April 2007 PCT application entered the National Phase

  PCT publication WO2006/024108 Priority application(s): WO2006/024108

17 May 2007 Amendment Made

  The nature of the amendment is as shown in the statement(s) filed 19 Apr 2007

24 May 2007 Change of Name(s) of Applicant(s), Section 104

  University of Technology, Sydney; Australian Graduate School of Management The name of the applicant has been changed to University of Technology, Sydney

29 March 2012 Application Lapsed, Refused Or Withdrawn, Patent Ceased or Expired

  This application lapsed under section 142(2)(d). Examination has been requested or an examination report has issued for this application. Note that applications or patents shown as lapsed or ceased may be restored at a later date.

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