Improving content-targeted advertising using collected user behavior data

Details for Australian Patent Application No. 2004260464 (hide)

Owner Google Inc.

Inventors Carobus, Alexander Paul; Shivakumar, Narayanan; Jindal, Deepak; Cui, Yingwei Claire; Lawrence, Stephen

Agent Spruson & Ferguson

Pub. Number AU-B-2004260464

PCT Pub. Number WO2005/010702

Priority 60/489,322 22.07.03 US; 10/649,585 27.08.03 US

Filing date 21 July 2004

Wipo publication date 3 February 2005

Acceptance publication date 25 September 2008

International Classifications

G06Q 30/00 (2006.01) Commerce, e.g. marketing, shopping, billing, auctions or e-commerce

Event Publications

16 February 2006 PCT application entered the National Phase

  PCT publication WO2005/010702 Priority application(s): WO2005/010702

25 September 2008 Application Accepted

  Published as AU-B-2004260464

22 January 2009 Standard Patent Sealed

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